You may have already seen QR codes—those funny-looking, square barcodes—on direct mail pieces, in advertisements, or even for sale signs. As smart phones become more prevalent, more businesses are using QR codes as part of their marketing and communications.
But what are QR codes, how do you create them, and how can you use them to ...
Continue reading
Whether you're an early adopter or finally fell victim to the hype, there's a moment after you've gotten on Twitter or set up your company's Facebook page where you ask yourself, "now what?"
If you find yourself at that point, you may have already skipped a couple of essential steps to building a social media campaign that will grow your ...
Continue reading
Two new reports recently released have shared an insight into how businesses can make their Facebook page more successful by making their fans more engaged in the content shared.
The first report is from Buddy Media who collected data from 200 of its clients’ pages. It found that time is an important factor in determining the success ...
Continue reading
One of the most essential tools for small businesses and non-profits alike is “the list.”
“The list” is a database of your contacts, their names, addresses, emails, phone numbers, the works. This targeted list is made up of not just your customers, but also your prospects, your vendors, your partners, and just about everyone else ...
Continue reading
