We all want to develop loyal customers. It doesn’t matter if you’re B2C, B2B, nonprofit, or anything in between, everyone is striving to use social media to engage loyal fans. Fans who will go to bat for you in a crisis, recommend your products and services to others, and will help tell your stories. But just as there ...
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The Google business model grows ever more search and social! Yet the search engine no longer delivers all of its traffic analytics and the + Share button on the home page means you do not have to leave the Google bubble to use another social network or even check out the original website source. Their latest controversial move saw the ...
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This interview from #SESNY features Google evangelist Avinash Kaushik on monitoring social media value. Â Kaushik stresses that social media should be about quantifying your efforts. Â Companies must determine what they did that ended in specific results, and the economic value that was created due to these efforts. You can see another ...
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Every business owner wants to be number one, but how much is a first page Google ranking worth to your business?
Calculating the value of a number one ranking is a worthwhile exercise as it allows you to look at the return on investment (ROI) from any SEO campaign you might be considering.
Here are the steps to calculate the value of a number ...
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