Every business owner wants Search Engine Optimisation (SEO) to work for their site. However, the field is constantly changing, and it’s hard to know what advice is still valid.
Every day a new SEO myth is born and unfortunately, not all old SEO myths die off.
To help you avoid some of the more common SEO and marketing pitfalls, here’s my ...
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Over the past few weeks I’ve been getting a lot of questions about Google+, Google’s new social networking platform. Questions like: “How do I get started?” “Does it work a lot like Facebook?” and “What? Another social networking platform? If I close my eyes will it all go away?”
If you’re serious about growing your business ...
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Show of hands: how many of you are on Facebook? (The sound you just heard was the noise of 700 million hands being raised.)
When you log into Facebook you’re presented with your News Feed; recent updates from your friends and pages you’ve liked. It’s Facebook’s way of letting you know what’s going on in your world.
Except that you ...
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The “First Moment of Truth,” or FMoT is a marketing term signifying the moment when all the advertising a consumer has seen for a brand will either pay off with a purchase, or not. It is the 6-7 second window in which the product will either be bought or abandoned.
It’s one of three widely-accepted “moments of truth” for a product, ...
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